Collecting user data and feedback through targeted overlays is essential for data-driven initiatives, yet creating these requires coding skills, limiting flexibility and speed. Businesses need an accessible solution that enables non-technical users to design and deploy custom overlays independently, capturing valuable data such as emails or locations to drive campaigns, inform outreach, and tailor content.

• Empower non-technical users to independently design and deploy custom popups, overlays, and forms on their websites without requiring coding or developer support.

• Provide robust audience targeting features, allowing users to easily reach specific user segments based on behavior, demographics, or engagement preferences for personalized interactions.

• Simplify the design experience with drag-and-drop tools and intuitive settings, transforming complex coding actions into accessible customization for any level of user.

• Enable advanced customization for layout, triggers, and frequency, allowing users to create dynamic, context-driven overlays tailored to user journey and engagement needs.

• Facilitate data collection for lead generation and feedback, offering users the ability to capture essential contact information and user insights through simple form elements.

• r comprehensive analytics on engagement, bounce rates, and conversions, empowering users to monitor and refine overlay performance for continuous improvement and effective business decisions.

• Conducted user interviews and surveys to understand the flexibility and freedom required in design and editing. This led to translating complex coding concepts (e.g., padding) into intuitive, non-technical language such as “spacing” to streamline accessibility and ease of use.

• Identified two primary popup use cases: one for collecting user data (e.g., registration forms) and another for informational engagement, which initiates specific actions with minimal input. This informed the platform’s dual layout options to support both data collection and call-to-action-driven popups.

• Analyzed typical configuration needs for effective models, noting essential conditions like display page selection, target audience specification, trigger actions, and frequency settings. These findings shaped the platform’s settings options, allowing users to configure precise, tailored overlays without technical skills.

• Examined design conventions across similar systems to ensure that familiar UI elements and interaction patterns were preserved, providing a sense of consistency and reducing the learning curve for new users.

• Evaluated how a database-driven structure could benefit users, leading to a design that organizes and visualizes data points in a way that allows users to compare, analyze, and make data-backed decisions easily.

• Ensured color and layout consistency to support easy navigation and reinforce platform familiarity, helping users quickly orient themselves across pages. Font hierarchy and text size were strategically applied, enabling users to scan content easily and prioritize information at a glance.

• Organized primary actions and settings in a familiar layout, aligning with no-code platform conventions. The main design area functions as an interactive playground, flanked by a left sidebar for layer navigation and a right sidebar for action settings, minimizing user friction and creating an intuitive flow.

• Prevented visual clutter by leveraging whitespace and grouping related elements, which maintains a clean and organized interface. This approach allows users to focus on key components, improving comprehension and reducing cognitive load.

• Transformed complex settings into intuitive, user-friendly interactions with dropdowns, toggles, and radio buttons, making it easy for users to customize popups without technical knowledge. Popular settings are prominent, while advanced options remain secondary to guide user focus.

• Incorporated reusable design components, ensuring a consistent experience across actions and reducing the need to re-learn elements. Clear visual states, like hover and active states, enhance navigation cues and improve interactivity, guiding users fluidly through tasks.